The Brief
Design and develop a bespoke B2B e-commerce platform that empowers Domino Jewellery's retail partners to sell their products directly to consumers.
A Market Leading Client
Domino Jewellery is one of the UK's leading jewellery manufacturers, creating high-quality jewellery ranges for independent retailers across the country.
Intuitive E-Commerce
Built on our own custom CMS, we developed an intuitive B2B e-commerce site, featuring two distinct areas: a public-facing section showcasing Domino's products and a retailer login area for authorised partners. Retailers were then provided with a branded version of the site that they used directly with their customers.
For more insights into how custom e-commerce platforms can deliver competitive advantages, explore our Definitive Guide to Custom E-Commerce Development.
Every component custom built on AWS infrastructure
Retailers Choice
The retailer section of the platform offers various features to enhance the sales process. Retailers can add their own branding and tailor the pricing and presentation of the products to their customers.
To ensure real-time stock management and seamless product synchronisation, we integrated the B2B e-commerce platform with Domino's ERP, Microsoft Navision. This two-way synchronisation was achieved using advanced API development, enabling efficient inventory management and streamlined order processing.
Successful Transformation
- Bespoke B2B E-commerce Platform designed to fit Domino’s complex business requirements
- Automated management of millions of SKUs via synchronisation with Domino Jewellery’s ERP System
- Increase in online turnover since launch
Since 2014 when we started working with Toru Digital building and developing our website, it has transformed to a platform that we are truly proud of. Toru have taken time to really get to know us and our customer base to ensure our website provides the best possible purchasing experience for our retailers.
Domino Marketing Manager