Moving beyond traditional sales presentations and CRMs, businesses are increasingly adopting interactive sales tools to enhance their processes and achieve better results. These digital solutions showcase products or services in engaging ways, incorporating 3D interactive product displays, dynamic content, and personalised experiences. By effectively communicating their value proposition, these tools capture customer attention and drive sales.
Innovative Examples of Custom-Built Interactive Sales Tools
Custom-built interactive sales tools offer a range of features that set them apart from standard sales materials. As experts in bespoke software development, we have created several interactive sales tools tailored for different industries. These tools are often powered by UX/UI Design, ensuring intuitive interfaces that enhance usability and engagement. Notably, the Reza Hygiene Interactive Sales Tool and the Diversey Sales Explorer Tool showcase unique features that have significantly elevated the sales process.
Reza Hygiene:
Revolutionising Sales with a 3D Interactive Tool
The Reza Hygiene Interactive Sales Tool allows customers to virtually explore the company's product offerings. Users can interact with 3D models, view product details, and visualise how the products would fit into their own environments.
The success of this tool lies in its 3D environment, which serves as the navigational structure of the sales platform. This immersive experience, powered by VueJS technology, is compatible across browsers and integrates seamlessly with Reza Hygiene's quote builder software, also developed by Toru Digital.
Reza Hygiene's bespoke CMS enables them to update products, specifications, and create new 3D environments for showcasing their products. This flexibility allows Reza to create customised ‘cities’ for corporate clients, including McDonald's and Rochester Midland, providing full control over the content and enhancing the overall customer experience.
Diversey and Solenis:
Transforming Sales with the Sales Explorer Tool
For the Diversey (part of the Solenis group) Sales Explorer Tool, we developed a comprehensive platform that allows sales representatives to access product information, presentations, and other resources in real-time, enhancing their engagement with customers.
Given the complexity of their product offering, one of our key objectives was to make the search experience highly visual and engaging. Drawing inspiration from Google Maps, we created a widget that combines simple search filtering options within a 3D environment.
The bespoke sales tool supports multiple languages and integrates with Diversey’s legacy tech infrastructure. Following its initial roll-out for F&B (Food & Beverage) products and services, the Diversey GPS sales tool is now being deployed across the wider Solenis group, offering an immersive sales explorer tool for thousands of products. The next update will include AI integration for a smarter, more personalised experience.
The Advantages of Custom Interactive Sales Tools
These tools provide an immersive and memorable experience for potential customers, increasing their engagement and retention of key information. They enable businesses to tailor presentations based on customer preferences, leading to more personalised and persuasive sales conversations. Integrating API Development ensures seamless connectivity with other systems, such as CRMs or inventory databases, making these tools even more powerful for businesses.
This can significantly shorten the sales cycle by providing easy access to relevant information and facilitating a smoother buying process. Various industries, particularly those that rely heavily on product demonstrations such as manufacturing, automotive, and technology, can benefit from implementing interactive sales tools. Service-based industries can also create immersive experiences for their customers, showcasing their products and services in a more engaging and dynamic way.
5 Things to Consider When Building Your Interactive Sales Tool
- Define Objectives: Begin by defining your goals and objectives for the tool. What do you aim to achieve? Identify the specific features and content needed to fulfil these objectives.
- Resource Allocation: Plan and allocate resources wisely. Determine the necessary content creation, design, and development needs. Establish a realistic timeline and budget to ensure smooth progress.
- Expert Developer: Choose a developer or agency with expertise in interactive sales tools and Mobile App Development. Ensure they deliver innovative, cross-platform solutions tailored to your goals, with strong communication and collaboration for success.
- Cost Factors: Understand the various factors influencing the cost of your tool. Consider the complexity, desired features, and level of customisation. Additionally, factor in content creation requirements such as 3D models or interactive elements when budgeting.
- Scalability and Future-Proofing: Ensure your tool is scalable and adaptable for future needs. Anticipate changes in your business environment and technology landscape. Build flexibility into your tool to accommodate growth and evolution over time.
Selecting the Perfect Interactive Sales Tool for Your Business
An interactive sales tool offers a unique and effective solution for businesses to enhance their sales processes and drive results. By leveraging features like 3D interactive product showcases and personalised experiences, businesses can significantly improve their customer engagement during the sales process.
Technological advancements and market demands are reshaping sales presentations, with virtual and augmented reality, AI-powered personalisation, and data-driven analytics now integral to modern sales toolkits. These innovations provide businesses with a competitive edge in their sales efforts.
If you're interested in learning more about custom interactive sales tools or need support developing an existing idea for your business, get in touch with our team today. We're here to help you unlock your sales potential.