We Are Excited to Announce: Reza City Revamped with Cutting-Edge AI and Design
At Toru, innovation drives everything we do. That’s why we’re thrilled to unveil the latest updates to Reza City, an interactive 3D sales tool that showcases Reza Hygiene’s offerings. Our partnership with Reza focused on revitalising the visual and user experience, ensuring their platform remains engaging, immersive, and a step ahead of the competition.
Breathing New Life into Reza City with AI-Generated Imagery
Reza City’s virtual landscapes and interiors now boast fresh, high-quality visuals generated through advanced AI tools. By blending outputs from multiple AI platforms, we crafted photorealistic imagery for the cityscape, hotel exteriors, and newly added spaces like the guest en-suite room. These updates ensure a modern aesthetic while preserving the intricate details Reza’s clients expect.
AI allowed us to achieve a harmonious balance between realism and creativity, delivering a visual upgrade that matches Reza’s brand excellence.
Senior Designer at Toru.
Glassmorphic UI: Inspired by Vision OS, Tailored for Reza
To elevate usability, we redesigned the platform’s interface, introducing a glassmorphic UI—a sleek, semi-transparent design inspired by Apple’s Vision OS. This approach keeps users immersed in the virtual environment, even when interacting with overlays like popups or toolbars.
The overhaul didn’t stop at aesthetics. A design system ensured consistency across every element, and animations were meticulously crafted to bring the interface to life. The result? A dynamic, engaging tool that’s as intuitive as it is visually stunning.
Collaboration at Its Core
Our work with Reza was a true partnership. By aligning our design vision with their strategic goals, we delivered an enhanced platform that supports their sales team and inspires their clients. This collaborative success is a testament to the power of teamwork and shared ambition.
Reza City’s transformation showcases how leveraging innovative design and AI technologies can create lasting impact.
Managing Director at Toru
What’s Next?
The updates to Reza City are just the beginning. We’re exploring additional interactive features and continuing to push boundaries in digital design and AI. Watch this space for more updates!