What is User Experience Design?
UX design is the creative and analytical process used, when a user interacts with your product or service to decide what the experience would be like.
UX Goes Beyond UI Design
Design principles form the platform for user experience, but a UX designer is concerned with the entire process of product acquisition and integration. This includes branding, design, usability and functional aspects.
Key point:Focusing on users throughout the design process is the most important of all UX design principles. The term user experience itself makes it clear that your job needs to focus on enhancing the experience of your users with your product or service.