Search Engine Optimisation
What is Search Engine Optimisation (SEO)?
Search Engine Optimisation (SEO) is the process of optimising a website to improve its visibility and ranking in an organic web search. This optimisation will naturally increase the quality and quantity of traffic a website receives, therefore likely increasing the quality and quantity of customers.
How can you improve SEO?
Improving SEO can be done through; making it easy for engines to crawl your website (by providing useful metadata and alt tags), improving useability of your site (making sure it loads and responds quickly), producing relevant, original content and much more.
The ultimate aim of SEO is to optimise your website in order for a search engine to display it as the top result in a search for a specific keyword.