What is Lead Qualification?
Lead qualification is a process used to help turn leads into customers. It is a stage in the sales funnel coming directly after lead generation. Lead qualification involves the identification of whether a lead has a high chance of becoming a successful, long-term customer.
Qualifying a lead
Qualifying a lead is necessary as it helps you determine where to spend your marketing efforts. If an individual fits your ideal customer profile, you know it is worthwhile to spend time and money pursuing this lead as they are likely to require your product or service.
After creating a lead, ranking or ‘qualifying’ them via factors such as willingness to buy enables you to prioritise marketing efforts on those most likely to become long term paying customers.