By Tia Dang | last updated 7th December 2020


What is a Keyword?

Keywords are ideas and subjects that describe what the content is about. They are the words and phrases that users enter into search engines in terms of SEO. Choosing the right keywords will determine the traffic to your website.

The Importance of Choosing the Right Keywords

You need to consider the needs of your target audience, the language they use and the type of content they want to view. Creating content that ranks well organically and drives visitors to your site, heavily relies on selecting the right keywords.

Key point: Keyword research isn't just a one-off task. Your website's foundation is built on keywords, and needs to be revisited frequently. Keyword explorer tools can help in ranking particular terms and to see how much competition there is.

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