Call To Action (CTA)

By Farris Ramzy | last updated 7th December 2020


What is a CTA?

A CTA, or ‘call to action’ is a word or phrase built into your marketing messaging that drives a specific action from your audience, normally to encourage a sale.

Examples of a CTA

Examples of calls to action include; Follow, Register, Subscribe, Sign up, Buy.

Key point: A call to action must aim to elicit an immediate response from your audience, and clearly outline the next steps you wish them to take.

Related Terms

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