What is a CTA?
A CTA, or ‘call to action’ is a word or phrase built into your marketing messaging that drives a specific action from your audience, normally to encourage a sale.
Examples of a CTA
Examples of calls to action include; Follow, Register, Subscribe, Sign up, Buy.
Key point: A call to action must aim to elicit an immediate response from your audience, and clearly outline the next steps you wish them to take.