What is Bounce Rate?
The bounce rate is described as the percentage of visitors who leave a website without taking action, such as clicking on a link, completing a form or making a purchase.
Improving a Pages Bounce Rate
The more engaging your landing pages, the more visitors will stay and lead to a conversion. Embedding videos and ensuring that the speed of the site is fast are great ways to keep a user interested.
Key point:the average Bounce Rate range is between 41 and 51%. Ecommerce comes in with the lowest average Bounce Rate (20-45%). While blogs have a Bounce Rate of 90%.