Bounce Rate

By Tia Dang | last updated 7th December 2020


What is Bounce Rate?

The bounce rate is described as the percentage of visitors who leave a website without taking action, such as clicking on a link, completing a form or making a purchase.

Improving a Pages Bounce Rate

The more engaging your landing pages, the more visitors will stay and lead to a conversion. Embedding videos and ensuring that the speed of the site is fast are great ways to keep a user interested.

Key point:the average Bounce Rate range is between 41 and 51%. Ecommerce comes in with the lowest average Bounce Rate (20-45%). While blogs have a Bounce Rate of 90%.

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