Alt Tag

By Tia Dang | last updated 7th December 2020


What is an Alt Tag?

It is an HTML attribute added to image tags to provide search engines with a text substitute, great for visually impaired users.

Optimising SEO

By adding additional relevant signals to a web page, Alt text will help boost the SEO efficiency of your site and help Google better understand the contents of an image and help it rank.

Key point: Using your keywords, Alt tags gives you another chance to have your target keyword on a website, and therefore letting search engines know that your page is highly important to a specific search query.

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